Worldwide Commercial

Mercedes Benz and the Element-E film production asked Alex to join the production of their huge worldwide commercial for 2021. Alex´s support included contributing to the pitch, casting dancing actors internationally, choreographing the 90-sec film, stills, and cut downs as well as movement direction at the 7-day shoot in Portugal. He also staged 90 Extras in different formations for drone shots from above.

International Campaign

SoftBank Robotics, one of the worldwide leaders in robotics solutions, asked Alex Heimer to choreograph and star in their international campaign. It consists of photos, social media content, short video clips and one main commercial. The photo you see is a behind the scenes picture from the social media content shoot which took place in London, UK.

World Of Musicals Tour

As a choreographer and associate director Alex is currently working on a 3-hour musical show touring 60 cities in Germany, Austria and Switzerland. This “best-of“ show offers medleys from well-known, favorite musicals. That 3-months-tour also includes a special Christmas version.


Adidas´ FW20 presentation in their headquarters in Herzogenaurach had Alex taking part in their latest show aiming at representatives world-wide.

Agency Audition

In co-operation with choreographer Christina Andrea and the Love Rudeye Team Alex led the annual agency audition where hundreds of dancers showed up seeking agency representation and willing to work with him on future projects.

Rossmann Show

Alex recently choreographed a huge show for Rossmann one of Germanys biggest drugstore chains. Thanks to the German Dance Art agency he constantly took part.