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Lidl Commercial With Britney Spears Theme
Check out Alex Heimer’s latest choreography for Lidl’s Britney Spears-themed campaign.
Check out Alex Heimer’s latest choreography for Lidl’s Britney Spears-themed campaign.
Barbara, Founder, and CEO of Bubbles Film GmbH, approached Alex for advice during the pitch phase for the big Lidl project. He then helped the company to prepare a quote, create moods and give advice on dance styles for the collaboration with Germany's biggest artist Helene Fischer.
After winning the project Alex supported the casting and production process and developed various pieces of the choreography in exchange with Helenes Team (AOL).
The campaign consists of 3 TVCs as well as loads of other assets on all available media channels. It´ll be on air for 20(!) weeks which is very, very long for such a Commercial.
Digital Blast is a highly financed startup disrupting the entertainment industry presenting their latest product Fanblast. With investors such as Universal Music, OMR and partners like Amazon Music, o2 and many more, they really want to make content and shows more interactive. Alex was being asked to come on board as a creative producer to further develop 8 different show formats, e.G Show Your Talent Season 2022 (the biggest online casting show), Knossis Kingdom Season 1 (a new Game Show in cooperation with Joyn) and Stoked Rapgames that is to be premiered in September.
Mercedes Benz and the Element-E film production asked Alex to join the production of their huge worldwide commercial for 2021. Alex´s support included contributing to the pitch, casting dancing actors internationally, choreographing the 90-sec film, stills, and cut downs as well as movement direction at the 7-day shoot in Portugal. He also staged 90 Extras in different formations for drone shots from above.
SoftBank Robotics, one of the worldwide leaders in robotics solutions, asked Alex Heimer to choreograph and star in their international campaign. It consists of photos, social media content, short video clips and one main commercial. The photo you see is a behind the scenes picture from the social media content shoot which took place in London, UK.
As a choreographer and associate director Alex is currently working on a 3-hour musical show touring 60 cities in Germany, Austria and Switzerland. This “best-of“ show offers medleys from well-known, favorite musicals. That 3-months-tour also includes a special Christmas version.
Adidas´ FW20 presentation in their headquarters in Herzogenaurach had Alex taking part in their latest show aiming at representatives world-wide.
In co-operation with choreographer Christina Andrea and the Love Rudeye Team Alex led the annual agency audition where hundreds of dancers showed up seeking agency representation and willing to work with him on future projects.
Alex recently choreographed a huge show for Rossmann one of Germanys biggest drugstore chains. Thanks to the German Dance Art agency he constantly took part.
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